March 22, 2023

Cross County Financial institution Hires Whitney Eldridge as Advertising and marketing Director

Cross County Financial institution has employed Whitney Eldridge as advertising director with oversight of the financial institution’s advertising program. She’s going to guarantee model consistency and effectiveness by means of all promoting, inner and exterior communications, and advertising packages.

“Whitney joins us at an thrilling time in our historical past, as we unite our two manufacturers, Cross County Financial institution and First Business Financial institution, as Cross Financial institution. She’s going to assist us share our legacy in Japanese Arkansas and place the financial institution for the long run as Japanese Arkansas’ premier neighborhood financial institution,” David Dowd, President and CEO of Cross County Financial institution, stated.

In September, the financial institution introduced plans to undertake the title Cross Financial institution in all 10 places of work starting November 21. At present, Cross County Financial institution operates 4 places of work in Cross County beneath the Cross County Financial institution title and 6 places of work in Craighead, Monroe, and Mississippi Counties beneath the First Business Financial institution title.

Eldridge is a local and resident of Jonesboro. She holds a bachelor of arts in mass communications and double minors in visible arts and Christian research from Ouachita Baptist College. Beforehand, Eldridge served as communications director and administrator at Christ Redeemer PCA in Jonesboro, and as advertising director for Gearhead Outfitters in Jonesboro.

“I’m delighted to hitch Cross County Financial institution at this thrilling juncture in its 131-year historical past,” Eldridge stated. “Quickly to be Cross Financial institution, Cross County Financial institution has a wealthy heritage and is nicely revered all through Japanese Arkansas. I’m keen to construct on the work being finished in these communities as we proceed to help clients all through their monetary journey.”

See also  Arvest merges mortgage division into financial institution operations

Eldridge brings greater than a decade of expertise in advertising, PR, branding, promoting, communications, and advertising technique to Cross County Financial institution.